Your experts for premium pet food

Private labels, a good deal

Private labels are the retailer’s own brand articles, which are distributed and advertised by the retailer himself. The retailer benefits exclusively from the good image of his own brand and binds his customers to his own company in the long term; he can expect high repurchase rates. Also, their own brand can be cheaper than manufacturer brands because there are no third-party distribution costs and the retailer is not exposed to price and distribution pressure from brand manufacturers. Many end customers also value private labels and benefit from price advantages.

SEITZ – Family tradition since 1981

Benefit from many years of our team’s expertise

We support you throughout the complete process of developing your private label dog and cat food. To be successful in the highly competitive pet food market, SEITZ focuses on premium quality products. Based on your requirements we offer a customized production using quality raw materials.

We provide you with our many years of experience in nutrition physiology, manufacturing competence and market/product range expertise.

We make the smooth manufacturing of your products happen: labelled ready for sale, packaged ready for shipping, stacked on Euro pallets, ready for dispatch to your warehouse sites.

Over 40 years of excellence and competence in raw material purchasing and premium production

Selected, primarily regional suppliers ensure continuous access to the best raw materials.

For production of your private label, we offer a high-performance, state-of-the-art processing technology from the food industry, the capacity of which has been doubled in recent years.

Throughout the process, we apply comparable standards as for human food production.

Choose from a variety of product and packaging options

Our sources for your success at a glance