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Gently cooked: SEITZ focuses on the freshness trend for private label

Innovations | 25.06.2024

Slowly and gently cooked, without preservatives or chemical additives: the Seitz Group is focusing on a new trend for freshness, which is already conquering specialist retailers and direct business in Europe – gently cooked products.
With its new range of specially prepared wet food products, the Langwedel-based pet food manufacturer wants to establish a biologically appropriate raw food alternative for private label customers on the European market that combines product quality and safety with freshness and high nutrient content.

SEITZ Group strengthens sales of premium brand Fleischeslust

Sales | 15.05.2024

The new sales team at Seitz Tiernahrung with Andreas Fleischer, Dirk Schneider, Julia Leez and Phillip Warnke (from left).
In the course of its national and international expansion, the Seitz Group is strengthening the sales of its premium brand Fleischeslust. Julia Leez, until now sales manager at Fleischeslust, has taken over the overall sales management of the Langwedel pet food manufacturer.

Core competence: freshness

Innovations | 02.05.2024

At the pet food manufacturer Seitz in Langwedel, all signs point to expansion. A new biologically appropriate raw food range, innovative meat alternatives, and Fleischeslust, the company’s own brand, as well as extensive investments in the company’s location all play an important role in this.

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